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(fandom slang) The ship of characters Betty Cooper and Jughead Jones from the television series Riverdale. quotations
There is fear among fans that the dark twists Riverdale is going to take in this season may also impact "Bughead" – especially if Jughead does decide to officially join the South Side Serpents.
2017 September 21, Quinn Baker, “Netflix preview: Anticipating the second season of Riverdale”, in The Ontarion, University of Guelph, page 14
The Bughead bond is so strong that it sparked rumors of a real-life pairing between Reinhart and Sprouse.
2017 September 22, Tim Stack, “Wednesday”, in Entertainment Weekly, page 71
Whether you ship Choni or Bughead, if you're a Riverdale fan you don't want to miss this year's Riverdale conference […]
2019, Danielle Windecker, "Chilling Adventures & Dark Teen Dramas", Raspberry, Winter 2019, page 13