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uncountable
(Internet) A form of payola in which a blogger is given money or other inducements to write favourably about a product or service. quotations examples
An element more problematic […] in the move of corporate communications and practices online is the sometimes masked nature of such initiatives, for example through blogola and flogs.
2009, Nico Carpentier, Benjamin De Cleen, Participation and Media Production: Critical Reflections on Content Creation, page 33