Definition of "oodles"

"Along the lake where I went camping once there were oodles of a bright purple thing." / "I don't know what that was," my mother said. "I've never lived near the water. The purplest thing around here is joe-pye weed. We can look him up and see if he has any relatives. Come to think of it, the book had a color index."

1965, John Updike, Of the Farm, Ipswitch edition, London: André Deutsch, published April 1973, page 121

Minimalist yet soothing décor, private pools and steam rooms […] and simply oodles of class make this one of the island's top choices. Honeymoon, anyone?

2008, Andrew Burke et al., Thailand’s Islands & Beaches, 6th edition, Footscray, Vic.: Lonely Planet, page 323