Definition of "fractal"

In essence, you are assuming that each segment of a company is a fractal of the whole […]

1999, John J. McGonagle, Carolyn M. Vella, The Internet Age of Competitive Intelligence

Romanesco was my gateway cauli and I've never stopped growing it. Not a variety as much as its own thing, Romanesco is a cauliflower to the French, a calabrese to the Italians. […] Visually, it may be the most remarkable thing you can grow: it is made up of lime-green mini-spirals that coil around themselves in fractal formation.

2015 January 26, Mark Diacono, “How to grow and cook cauliflower, 2015's trendiest veg: Tricky to grow, boring to boil ... so why is the outmoded cauliflower back at the culinary cutting edge? ”, in The Daily Telegraph (Gardening)‎

A fractal situation emerges in this way then: the consequences of Ulysses' decision to abandon Calypso are not entirely predictable.

2007, Vincent Spina, “Three Central American writers: alone between two cultures”, in Carlota Caulfield, Darién J. Davis, editors, Companion to United States Latino Literatures

2020, Frank E. Zachos, Les Christidis, Stephen Garnett, “The Tree of Life, however, is an encaptic system displaying a nested hierarchy with a fractal pattern (lineages within lineages).”, in Mammalia, volume 84, number 1, page 2